Real Results.
Real Numbers.

Meta Ads · E-Commerce Fashion 60 days

From 1.8× to 6.2× ROAS on Meta — Fashion Brand Turnaround

Challenge

ROAS stuck at 1.8× with high CPA and creative fatigue. The brand was spending $15K/month with diminishing returns and no clear path to scale.

Approach

Full-funnel Meta strategy rebuild: UGC creative testing sprints, dynamic catalog ads, precise audience segmentation, and top/mid/bottom funnel budget allocation.

×6.2

ROAS

↓44%

CPA

60

Days

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Google Ads · SaaS 3 months

Google Ads Restructure Lifts SaaS ROAS to 4.4× in 90 Days

Challenge

Performance Max was cannibalising brand terms and generating wasted spend. CPA was 2.2× target with no clear signal on what was actually driving conversions.

Approach

Full campaign restructure with Smart Bidding implementation, brand exclusions, and PMax asset groups rebuilt from scratch with correct audience signals.

×4.4

ROAS

↓35%

CPA

3 mo

Timeline

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TikTok · D2C Brand 60 days

TikTok Zero to $50K/Month Revenue in 60 Days for D2C Brand

Challenge

Zero TikTok presence, no creative infrastructure, and an assumption that TikTok "wasn't their audience." Revenue was plateauing on Meta with rising CPMs.

Approach

Built the full TikTok stack from scratch: UGC creative briefs, Spark Ads setup, structured creative testing sprints across 3 audience tiers.

$50K

Mo. Revenue

2.9×

ROAS

60

Days

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LinkedIn · B2B SaaS 90 days

LinkedIn CPL Cut 52% and Qualified Leads +180% for B2B SaaS

Challenge

High CPL from broad job-title targeting with low lead quality. Sales team was wasting time on unqualified MQLs generated by poorly structured LinkedIn campaigns.

Approach

Account-based targeting by company size and seniority, lead gen forms with qualification questions, retargeting sequences, and monthly creative rotation.

+180%

Qual. Leads

↓52%

CPL

90

Days

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Analytics · E-Commerce 45 days

GTM + GA4 Overhaul Reveals +38% CVR Hidden by Broken Tracking

Challenge

40% of conversion data was missing due to broken GTM tags and misconfigured GA4 events. The team was making budget decisions on incomplete and inaccurate data.

Approach

Full GTM container rebuild, GA4 event schema redesign, Clarity heatmap integration, and attribution model fix to capture the full customer journey.

+38%

CVR (visible)

4

Gaps Fixed

45

Days

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Meta + Google · Supplements 4 months

Multi-Channel Scale to $80K/Month at ×4.9 ROAS for Supplement Brand

Challenge

Brand was stuck below $20K/month because scaling Meta spend beyond that threshold caused ROAS to collapse. Google Ads was untouched and entirely unconverted.

Approach

Multi-channel budget allocation framework, high-volume creative production system, and controlled audience expansion on both platforms in parallel.

×4.9

ROAS @ $80K

+220%

Revenue

4 mo

Timeline

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Microsoft Ads · Pro Services 30 days

Microsoft Ads Launch Delivers ↓38% CPC and 3.2× ROAS vs Google

Challenge

Untapped Bing search intent with zero allocated spend. The brand was running expensive Google campaigns without exploring the significantly lower-cost Microsoft audience.

Approach

Google campaign adaptation to Microsoft Ads format, bid strategy calibration for Bing intent patterns, and layered audience targeting using LinkedIn data integration.

↓38%

CPC vs Google

3.2×

ROAS

30

Days

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Website Audit · Retail 3 weeks

Website Audit Lifts Retail CVR by 65% in 3 Weeks Without Extra Ad Spend

Challenge

High traffic volume but a 0.8% conversion rate — well below the category benchmark. Every additional dollar of ad spend was being wasted by a broken user experience.

Approach

Full UX audit with Core Web Vitals optimisation, above-the-fold CTA redesign, product page restructure, and checkout flow simplification — all validated with Clarity session data.

+65%

CVR

↓1.2s

Page Load

3 wk

Timeline

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Google Shopping · E-Commerce 2 months

Google Shopping Restructure Grows Furniture Store Revenue +56% at 10× ROAS

Challenge

All product categories were mixed in a single campaign with an unoptimised Merchant Center feed and basic remarketing — keeping ROAS stuck at 8.84× despite significant room to grow.

Approach

Split campaigns by category with individual tROAS targets, rewrote feed titles and added missing attributes, added PMax audience signals from GA4 transaction data, and isolated remarketing into its own campaign.

+56%

Revenue

10.07×

ROAS

+53%

Conversions

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Google Ads · Real Estate 30 days

Google Ads Optimisation Doubles Real Estate Conversions While Cutting CPA 21%

Challenge

Decent traffic volume but expensive, inconsistent lead generation — broad targeting and generic ad copy drove clicks without purchase intent, inflating CPA well above target.

Approach

Rewrote ad copy for intent over clicks, removed underperforming audience segments, rebuilt targeting around high-converting geographic and intent signals, and optimised landing page UX and load speed.

+103%

Conversions

↓21%

CPA

30

Days

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Multi-Channel · SaaS 5 months

Multi-Channel Overhaul Delivers 4.4× ROAS and 10× Traffic Quality for Email SaaS

Challenge

Brutally competitive email marketing SaaS market (US + EU). Initial campaigns generated only 5 purchases — high spend with near-zero conversion signal and unprofitable unit economics from day one.

Approach

Monthly optimisation sprints across Google, Meta, Microsoft, and LinkedIn: negative keyword pruning, audience segmentation, mobile-first landing pages, behavioral audiences, and Performance Max with product feeds and full attribution tracking.

×4.4

ROAS

10×

Traffic Quality

5 mo

Timeline

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Google Shopping · E-Commerce Ongoing

Bicycle Store Scales to 670 Monthly Purchases at $0.86 Cost Per Conversion

Challenge

Basic search campaigns with no Google Shopping presence left significant purchase intent untapped. Reach was limited and cost per conversion was above viable margin thresholds.

Approach

Launched Performance Max combining video, display, and search; established Google Merchant Center with full Shopping campaigns; continuous bid and keyword optimisation focused on highest-converting product categories.

670

Mo. Purchases

×15.7

ROAS

1.91%

CTR

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